Design for Business: Frame and Scope

This scheme, by DesignSingapore Council and Enterprise Singapore, supports small to medium-sized enterprises (SMEs) to develop sound business solutions, by identifying new growth and innovation areas through a user-centred design process.


Who is this for

SMEs interested to:

  • venture into new businesses/markets;
  • increase competitiveness in existing core businesses; and/or
  • improve operational efficiencies



To enable SMEs to:

  • understand user needs and markets, and identify problem statements;
  • develop new touchpoints and innovation opportunities;
  • develop sound business grant proposals;
  • implement strategies and recommendations identified


Programme outline

This scheme has three stages:

  • Discover
  • Prioritise
  • Implement (subject to approval of grant proposal)



Stage #1: Discover (2 weeks)
The SME is matched with design consultancy to:

  • understand customers and markets;
  • identify problem statements; and
  • determine possible areas of innovation



Stage #2: Prioritise (2-3 weeks)
The SME and the design consultancy will use insights from the “Discover” stage to:

  • create new touchpoints; and
  • determine new innovation opportunities

Key deliverable is a grant proposal that includes:

  • full implementation roadmap;
  • short-term priority goals;
  • measurable KPIs

Note: Up to 70% of the project costs of Stages 1 and 2 will be supported by DesignSingapore Council, capped at S$35,000.



Stage #3: Implement (6-12 months)

  • Subject to approval of grant proposal by Enterprise Singapore;
  • Approved projects will be funded up to 70%;
  • SME and design consultancy to implement strategies and recommendations outlined in approved proposal


Eligibility criteria

Companies must be:

  • registered and operating in Singapore;
  • have minimum 30% local shareholding; and
  • company’s group annual sales turnover not more than S$100 million; or
  • company’s group employment size not more than 200 workers


How to apply

Interested SMEs should contact their Enterprise Singapore Account Manager or email for details.